You may recall from previous posts that the ladies who sell things often use sophisticated subliminal sales techniques. A prime example of this is the use of lemons to attract customers.
I have now noticed that some of the ladies who sell things are developing more specialized markets that cater for very particular tastes and needs.
Hmm, I have seen adverts on TV showing ladies eating chocolate in the bath but never realized until now that cheese has a similar allure.
I can only conclude that a sizeable number of people in Tbilisi like to eat cheese in the bath whilst scrubbing their backs with a loofah.