A little while ago I published my theory about lemons and their importance to the small business entrepreneur. You may remember that I highlighted the frequent instances of lemons being sold alongside apparently unrelated other goods, such as hats and scarves and gloves.
I suggested that this was a new and innovative marketing ploy, with lemons as the lure.
Several readers disagreed with my theory and suggested that there is a connection between lemons and winter clothing because lemons are traditionally used in hot drinks to help people suffering from colds. I thought about this and it made sense.
Today, I saw a lady who sells plastic bags and……lemons. As far as I know there is no connection between plastic bags and cold weather and there are far too many plastic bags for customers who buy the lady’s lemons.
Conclusive proof of the allure of lemons in the retail sector.
I rest my case.
Here is the link to my earlier post: