The weather has turned much colder and the ladies who sell things have responded with a new winter season collection. It is mainly warm scarves, gloves, woollen hats and thick socks, which I am sure everyone needs.
However, I just may have stumbled upon a new shopping trend. At the opposite ends of one street there were two ladies selling warm scarves, gloves, woollen hats and thick socks and beside each lady there was another lady selling lemons.
Coincidence? Perhaps. Or could it be a really innovative marketing ploy, with lemons as the lure?
Lemons do appear to be the common denominator in this retail mystery.
Georgians like lemons so would likely stop and look. Would they then remember that they also needed new warm scarves or gloves or woollen hats or thick socks?
I didn’t have time to sit and watch how successful this retail partnership could be but the ladies who sell warm scarves, gloves, woollen hats and thick socks are obviously convinced it works!